Classic problem for niche blogs vs high-DR media in GOOGLE’S SERP, A case study of website SEJARAHID.com

This is a classic problem for niche blogs vs. high-DR media.

My Website SEJARAHID sometimes has interesting keyword content than KOMPAS.com, DETIK.com, KUMPARAN.com etc, but GOOGLE prefer to prioritizing put the SERP page #1 on KOMPAS.com, DETIK.com, KUMPARAN.com than my SEJARAHID even their content less match to the searched keyword. Thanks to BING and YAHOO which giving better SERP to My SEJARAHID.

Here’s the situation in Google’s world:

Why big portals outrank niche blogs

  1. Domain Authority/DR dominates
    • Google heavily favors high-DR sites (Kompas, Detik, Kumparan, etc.) even if your content is a better keyword match.
    • The algorithm assumes these sites are trustworthy, authoritative, and likely to satisfy users.
  2. Brand signals & engagement
    • High-DR media get more clicks, shares, time-on-page, repeat visitors → signals to Google that content is valuable.
    • Niche blogs may have excellent content, but lower engagement and visibility makes it harder to compete.
  3. Content type / link categorization
    • Google does try to understand content type, but it doesn’t fully separate “media” vs “blog” in SERPs.
    • Result: For competitive keywords, media giants almost always outrank blogs, even if your content is more targeted or relevant.
  4. Backlinks and trust
    • Your backlinks mostly NoFollow → less authority passed.
    • Media sites have millions of authoritative links, making it easier to rank for competitive keywords.

What could help SEJARAHid.com

  • Focus on niche/long-tail keywords
    • Target queries that media DR90 sites don’t cover in depth.
    • Example: Instead of “sejarah Indonesia,” target “sejarah kerajaan Majapahit bagian ekonomi.”
  • Cluster content & build topical authority
    • Make your site a go-to source for specific history topics.
    • Google rewards sites that show depth in a niche.
  • Boost DoFollow backlinks from niche sources
    • Guest posts on other blogs, educational references, citations in Wikipedia (if possible).
  • Leverage social platforms
    • Bring external traffic from TikTok, YouTube, Instagram → increases engagement signals to Google.
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Honestly, Google’s ranking for blogs is less forgiving now because media sites dominate, but with strategic niche focus + authority-building + external traffic, you can still win SERPs in your niche even against DR90 giants.

THE SEO STRUGLE

here’s a practical, step-by-step strategy for SEJARAHid.com to compete effectively, even against DR90 media giants:

1. Focus on Niche & Long-Tail Keywords – SEJARAHID

Why: Google favors high-DR sites for broad keywords, but niche content can rank higher for specific queries.

Action Steps:

  • Identify long-tail keywords that media sites rarely cover in depth.
    • Example: instead of “sejarah Indonesia,” target:
      • “sejarah kerajaan Majapahit bagian ekonomi”
      • “perdagangan rempah Nusantara abad 17”
  • Use keyword clustering: group related posts together (Majapahit cluster, Sriwijaya cluster, etc.) to build topical authority.

2. Optimize Existing 400 Posts – SEJARAHID

Why: Even small improvements can boost rankings significantly.

Action Steps:

  • Refresh content with updated facts, citations, and references.
  • Add internal links between related posts → improves crawlability and authority.
  • Optimize meta titles, descriptions, and headings using long-tail keywords.
  • Include visuals/maps/infographics → improves engagement and dwell time.

AI Help: ChatGPT can:

  • Rewrite posts for clarity, SEO, and engagement.
  • Generate meta descriptions and headings automatically.
  • Summarize long posts into TL;DR snippets for social media.

3. Build High-Quality Backlinks – SEJARAHID

Why: Backlinks are the #1 ranking factor after content quality.

Action Steps:

  • Target relevant, niche websites (history blogs, museum sites, educational portals).
  • Convert existing NoFollow backlinks to DoFollow where possible.
  • Guest post on other authority blogs → include links to SEJARAHid.com.
  • Get citations in educational content or Wikipedia (even a few high-quality links are powerful).

4. Increase Trust & Site Authority – SEJARAHID

Why: Moz Trust is very low (3), which affects ranking potential.

Action Steps:

  • Include author bio & credentials → Google sees expertise.
  • Add references to credible sources within posts.
  • Maintain SSL, fast loading speed, mobile-friendly design.
  • Display social proof → shares, comments, engagement signals.
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5. Leverage Cross-Platform Traffic – SEJARAHID

Why: External traffic boosts engagement signals, which can influence SERPs.

Action Steps:

  • TikTok/Instagram Shorts/Reels: Turn posts into short educational videos → link back to SEJARAHid.com.
  • YouTube: Scripted history videos or visual storytelling → include backlinks in video descriptions.
  • Social snippets: Pull key facts or images from posts → post on Twitter, LinkedIn, Reddit.

6. Content Clustering & Topic Authority – SEJARAHID

Why: Google favors sites that dominate a specific niche.

Action Steps:

  • Group posts into topic hubs (Majapahit, Sriwijaya, colonial era, etc.).
  • Each hub should have a pillar page linking to all cluster posts.
  • Pillar pages can target broader keywords, clusters target long-tail → synergy boosts SERP visibility.

7. Monitor & Iterate – SEJARAHID

Action Steps:

  • Use Semrush, Ahrefs, or Google Search Console to track ranking, clicks, and impressions.
  • Identify posts with potential → refresh, optimize, or link to newer content.
  • Track backlink growth and engagement → adjust strategy monthly.

Result Goal – SEJARAHID :

  1. Rank high for niche, long-tail keywords even if DR90 media dominate broad terms.
  2. Increase Moz Trust → better SERP performance over time.
  3. Diversify traffic streams → reduce reliance on Google alone.
  4. Build topical authority in Indonesian history.

OPTIMIZING SERP ON BING & YAHOO

Bing and Yahoo sometimes give SEJARAHID.com better SERP rankings than Google. A few reasons why:

  1. Different ranking algorithms
    • Bing/Yahoo place relatively more weight on on-page SEO, exact keyword match, and content relevance.
    • Google favors domain authority, backlinks, and engagement, which benefits high-DR media sites.
  2. Less competition from high-authority media
    • Google heavily favors DR90+ portals, but Bing/Yahoo’s algorithm is less biased toward mega-sites.
    • This allows niche blogs like SEJARAHID.com to rank higher for long-tail and specific history topics.
  3. Backlink interpretation differences
    • Bing/Yahoo may value NoFollow or niche-relevant links slightly more than Google, giving a boost to your site.
  4. Indexing & update speed
    • Google’s crawl and ranking updates are more frequent and aggressive; sometimes your posts may lag in Google SERPs, while Bing/Yahoo can index and rank them faster.
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💡 Takeaway – SEJARAHID :

  • Even if Google is tough, your traffic can be supplemented via Bing/Yahoo, which gives niche blogs more visibility.
  • You can also leverage Bing Webmaster Tools to optimize specifically for Bing traffic.
  • Cross-platform traffic (social media, video, newsletters) combined with Bing/Yahoo SERPs can help offset Google’s bias toward big media.
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